We study the notion of informedness in a client-consultant setting. Using a
software simulator, we examine the extent to which it pays off for consultants
to provide their clients with advice that is well-informed, or with advice that
is merely meant to appear to be well-informed. The latter strategy is
beneficial in that it costs less resources to keep up-to-date, but carries the
risk of a decreased reputation if the clients discover the low level of
informedness of the consultant.