The Privacy Coach is an application running on a mobile phone that supports
customers in making privacy decisions when confronted with RFID tags. The
approach we take to increase customer privacy is a radical departure from the
mainstream research efforts that focus on implementing privacy enhancing
technologies on the RFID tags themselves. Instead the Privacy Coach functions
as a mediator between customer privacy preferences and corporate privacy
policies, trying to find a match between the two, and informing the user of the
outcome.