Let X=G/B be a complete flag variety, and L' and L" two line bundles on X.
Consider the cup product map H^{d'}(X,L') x H^{d"}(X, L") --> H^{d}(X,L),
where L=L' x L" and d=d'+d".
This is a companion paper to arXiv:0909.2280. It is mostly expository and
focuses on the representation-theoretic and combinatorial aspects of the main
problems considered in the other article.