Museum stores represent integral parts of the museums that have also a lot to
benefit from a successful presence on the web arena. In addition to traditional
web sites, carefully designed electronic commerce (e-commerce) sites may
increase the potential of museum stores offering possibilities for on-line
shopping and other commercial functions. In parallel, the recent convergence of
the traditionally separate technologies of the Internet and mobile telephony
has brought the concept of 'wireless Internet' into the spotlight.