The development of electronic commerce is characterized with anonymity,
uncertainty, lack of control and potential opportunism. Therefore, the success
of electronic commerce significantly depends on providing security and privacy
for its consumers sensitive personal data. Consumers lack of acceptance in
electronic commerce adoption today is not merely due to the concern on security
and privacy of their personal data, but also lack of trust and reliability of
Web vendors. Consumers trust in online transactions is crucial for the
continuous growth and development of electronic commerce.